BW INSIGHTS

Friend or Foe? Beware of Invention Promotion Companies and Their Many Promises

If you watch TV, listen to the radio, or read magazines, chances are you have seen advertising for companies offering to help first time inventors take their products to market. Often, these advertising materials promise patent protection, manufacturing assistance, and effective promotion in the relevant market for an invention. In many... Read More

Brand Owners: “Your True Colors Are Beautiful” – And Worthy of Protection! Have You Filed a Color Trademark Yet?

As a child of the 1980s, I’d be remiss if I didn’t kick this blog post off with a nod to the pink-haired Cyndi Lauper (a trademark owner herself), who perhaps said it best in her 1986 hit “True Colors:” “I see your true colors Shining through I see your true colors And that's why I love you So don't be afraid to let them show Your true colors True... Read More

IP Considerations For Crowdfunding of Inventions

Crowdfunding is becoming an increasingly popular option for some startups to raise capital for the initial manufacturing run for new inventions. Crowdfunding is a financing method that seeks to solicit money from a large number of individuals online to fund, for example, the production of various products or content, or various charitable causes.... Read More

Is Your Content Being Taken and Reposted Without Your Permission? Here’s How to Effectively Combat Copyright Infringement on Social Media

It is no secret that copyright infringement is becoming more and more common across all widely used social media platforms. Many online content creators with a significant following have probably experienced their copyrighted material being reposted online without their authorization. Indeed, they may have experienced this unpleasant phenomenon... Read More

Patents vs. Trade Secrets: What You Should Know

A patent can be an excellent way to protect an invention. Machines, processes, compositions of matter, and manufactures can all be protected by a patent. Having a strong patent gives the patent owner a virtual monopoly on his or her invention for 20 years. Patents, however, are not the only way to protect an invention. Depending on the... Read More

What is "Virtual Patent Marking" and Does It Make Sense for Your Business?

Have you ever seen a product with the words “Patented” “Patent No.” Pat. No.” or similar language printed on it? If you have, you have seen an example of patent marking. The purpose of patent marking is to provide notice to the public that the product is patented. A patent owner is not required to mark a product as “Patented.” However, there are... Read More

The Supplemental Register - What is it? How is the Supplemental Register Different than the Principal Register?

Wait! What? There are different kinds of federal trademark registers? The answer is Yes. There are two types of federal trademark registers – The “Principal Register” and the “Supplemental Register.” In this blog I hope to provide some insight on the differences between trademarks registered on the Principal Register and the Supplemental Register.... Read More

Don't Be in the Wrong: How to Avoid Copyright Infringement

If you have ever been on either the sending or receiving end of a Cease-and-Desist Letter or a Copyright Infringement Notice, you know that it is not a pleasant feeling in either instance. Copyright issues pop up every day in our Internet driven lives and knowing the copyright basics can ensure that you stay on the right side of the law when... Read More

Let Me Emphasize the IP in IPA: Intellectual Property & Craft Brewing

There has never been a better time than now for craft brewers to protect their intellectual property. The craft brewing industry is bigger than ever and growing every single day. In 2021, the craft beer retail market was 13% of the entire retail market for beer, cracking $26 billion in total sales. This represented an 8% growth over 2020. In 2021,... Read More

Why Should You Obtain a Federal Registration for Your Trademark?

There are many benefits to registering your trademark with the United States Patent and Trademark Office (USPTO). Choosing to obtain a federal trademark registration first and foremost means that you have the right to bring a lawsuit in federal court concerning the use of your trademark. Similar to the right to file a lawsuit is the fact that a... Read More